123 Main Street New York, NY 10001
Privacy Policy
Effective Date: 20 September 2025
1. Introduction
Welcome to Weightivity, a service operated by PCMG Consulting Services Ltd (“we,” “us,” or “our”).
Your privacy matters to us. This policy explains how we collect, use, and protect your personal information in line with the UK General Data Protection Regulation (GDPR) and other applicable laws.
We’ve written this policy in plain English so you know exactly what’s happening with your data.
2. Who We Are
Registered Company Name: PCMG Consulting Services Ltd
Registered Address: 5 St Murdochs Crescent, Arbroath, Angus, DD11 5DA, United Kingdom
Data Protection Contact Email: DPO@weightivity.com
3. What Data We Collect
Right now, we only collect:
Name (when you sign up or contact us)
Email address (for communication, updates, and marketing — only if you opt in)
Payment details (handled securely by Stripe — we never see or store full card information)
👉 Important: We do not collect sensitive health data (such as weight, medical details, or fitness information) at this stage. If that changes in future, we’ll update this policy and ask for your explicit consent first.
4. How We Collect Your Data
Forms and sign-ups on our website
Pop-ups or landing pages
Checkout via Stripe
Community platforms (e.g., Skool)
Messaging/chat tools (e.g., ManyChat, WhatsApp — when live)
Cookies and analytics tools
5. Why We Collect Your Data
We use your personal information for:
Communication: Sending updates, newsletters, and support emails (only if you’ve opted in)
Payments: Processing memberships and transactions securely via Stripe
Community access: Managing your account on our platforms (e.g., Skool)
Analytics & improvement: Understanding how people use our website to make it better
Advertising: Running relevant ads and retargeting (if you’ve consented to cookies)
6. Third-Party Services We Use
We work with trusted third-party providers who help us deliver Weightivity. They process your data under their own privacy policies and agreements with us:
ConvertKit – email marketing and subscriber management
Stripe – secure payment processing
Skool – community platform hosting
ManyChat / WhatsApp – chatbot and messaging (when active)
Facebook Ads – advertising and retargeting
Google Analytics – website traffic analysis
We only share the minimum necessary data with these providers.
7. Legal Basis for Using Your Data
Under GDPR, we rely on the following legal grounds:
Consent – when you sign up for marketing emails or accept cookies
Contract – to process your payments and give you access to Weightivity services
Legitimate Interests – for analytics, site improvement, and advertising (balanced against your privacy rights)
8. Your Consent
You give consent by ticking a checkbox during sign-up or accepting cookies.
You can withdraw consent at any time by clicking unsubscribe in our emails or contacting us at DPO@weightivity.com.
9. Cookies & Tracking
We use cookies to improve your experience and gather analytics. A cookie banner explains what’s being used, and you can adjust your preferences at any time.
10. How Long We Keep Your Data
Subscribers: We review and remove inactive subscribers after 24 months.
Payments: Stripe retains transaction records as required by financial regulations.
Community data: Skool and other platforms keep your account details until you delete your account or request removal.
We never keep data longer than necessary.
11. How We Protect Your Data
Secure servers and SSL encryption
Two-factor authentication for account access
Limited access by authorised staff only
Compliance with third-party provider security standards (e.g., Stripe, ConvertKit, Skool)
12. Your Rights Under GDPR
You have the right to:
Access – request a copy of your personal data
Correct – fix inaccurate or incomplete data
Delete – ask us to erase your data
Restrict – limit how we use your data
Object – stop us using your data for marketing
Portability – request a copy of your data in a transferable format
To exercise these rights, email us at DPO@weightivity.com.
13. Marketing Communications
We only send marketing emails to people who have explicitly opted in.
You can unsubscribe at any time by clicking the link at the bottom of any email.
If we launch messaging campaigns (WhatsApp/Messenger), you’ll be asked to opt in separately.
14. International Data Transfers
Some providers (e.g., ConvertKit, Skool, ManyChat, Stripe) process data outside the UK/EU. We ensure these transfers comply with GDPR using Standard Contractual Clauses (SCCs) or other approved safeguards.
15. Updates to This Policy
We may update this Privacy Policy from time to time. If changes are significant, we’ll notify you by email (if you’re subscribed) or post a clear notice on our website.
16. Complaints
If you’re unhappy with how we handle your data, please contact us at DPO@weightivity.com.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk.
